Canada's Anti-Spam Legislation applies to specific types of commercial activities performed through electronic means.
- Promoting products and/or services using misleading or false representations online
- collecting and using personal information without consent of the individual
- the use of and installation of spyware, malware and other technology invasions
CASL regulates and requires consent for the following:
- sending commercial electronic messages (“CEMs”)
- altering transmission data in electronic messages
- installing computer programs on an individuals computer device
Pearson Canada is committed to complying with Canada’s Anti-Spam Legislation (CASL), including the requirement of obtaining consent for sending Commercial Electronic Messages (CEMs) in any electronic form, including email, text messages, instant messages and social media.
Our Anti-Spam Policy tolerates only CASL compliant email.
We regularly communicate with employees of institutions in which we do business with in respect to the matters of the institution and the delivery of educational materials or services, including but not limited to new resources or services of interest, information requests, order statuses and shipping confirmations, by electronic means. We also communicate with third parties relevant to the nature of our business.
All emails sent by Pearson Canada employees will be compliant with CASL and will include the option to ‘unsubscribe’ if any of recipients chooses to do so.
At any point, the recipient may ‘unsubscribe’ from receiving our Commercial Electronic Messages by visiting http://www.pearsoncanada.ca/email-preferences/unsubscribe or by emailing: firstname.lastname@example.org and indicating ‘Unsubscribe’ in the subject line.
If ‘unsubscribe’ is chosen, Pearson Canada will be unable to communicate with the party concerned by electronic means. This change will be completed in a timely matter, and no later than within 10 business days of the receipt of the unsubscribe request.